5 mistakes that landing page conversion rates Crush

A landing page is a place to send the traffic, if you really want some action. And no, this has nothing to do with personal Craig list.

It can be a sales page, an opt-in e-mail the page, a video landing page, or even develop the content of a landing page be well ranked in search engines. As you may have guessed, there are many ways, these pants.

Here are five common mistakes with your landing pages. More importantly, I will tell you how to avoid them yourself.

Blowing first title

Landing pages live or die by the quality of the holder. It is your opportunity to two seconds to the filters of care quickly and brutally, we have to overcome the information overload and poor coordination of the promises of development.

Often, a better title alone will increase the effectiveness of your landing page, and even some of the mistakes of others to overcome below. Split test different titles is relatively painless, and can give much, higher sales compared to some other settings.

Second draft with your regular website

Most of us who are content marketing strategy as an attraction with a content management system like WordPress. This means that the design themes for the visual representation of our pages.

During the sidebar, and the typical approach is a blog header in order, if it caused by car accident of a landing page with a singular focus on specific action that all of them small things strange distraction confusion, and sales. Lose the clutter and creating the site as clean as possible, if you want some action.

Third Order more than one thing

The idea that more choice is to make people happy again as a psychological fallacy should be. This "paradox of choice" shows that when given several options, the decision ultimately decide not to return.

An effective landing page asking for specific action, and that's it. And do not forget to delete a reality for a certain thing, he is asking a murderer even greater conversion if they do not.

Fourth ignored basic aesthetic

Why is it so, than asking some people to decide for a little action, lose their ideas about the site's appearance? Fuentes, bad colorful, cheap, to do silly and clip art do not contribute to improving sales in most cases. What they do is destroy your credibility.

During operation of the default blog theme and leads to confusion within the target site, no need to be a typographic equivalent of Barker, either. The landing pages use large fonts, colors and images tailored to the audience and the desired action, so that experience and increase your conversion.

Laze Fifth

Did you know that Internet users spend 80% of their time above the fold? Average people are not down? No, just means you can not assume they want (instead of walk).

Do not be too lazy to take and hold the attention. Do not assume that everyone immediately "is" is the value of the offer, such as. Do not overestimate your credibility. In short, do not drink their own Kool-Aid. Think about it from their perspective, and you'll find that you might not be so (clearly you demonstrate that you have with convincing copy).

Now, how to avoid these errors? Hands.

Landing page for Wordpress software:

Whenever a software package and training that enables you to quickly and effectively, to landing pages are powered by WordPress. The total product is to work in three key aspects of landing pages that divided

Pages

First, you need to create the main target species outside their normal site Wordpress Theme in the situation. You do not want on the sides of his head and typical page in the mix, and should be able to different styles that can control colors, fonts and graphics, especially the landing is easier to create six styles pages.Premise critical landing page WordPress , add visual style with custom graphics and integrated control of fonts, colors and styles, with no code. And it works with any WordPress theme you would like to use with.

Copy

Creating pages alone is not the action and conversion rates you are looking for. This is the copy that people do what they want to do, and that is the missing element of a site or page creation software. However, we are uniquely qualified to compensate. The premise makes your words in order to provide advice directly to work with texts from the WordPress interface for any type of landing page. Plus you get the premise of guidelines for success and high quality of the texts copied seminars as part of the agreement.

Optimization

No matter how big your copywriting skills, there is always room for improvement in your conversion rates and search rankings. You just need the right tools and proper guidance. Premise provides detailed information seminars conversion optimization, testing division, directly by WordPress and SEO tools to get you the absolute most out of your landing pages.