How be interesting

"It would be interesting."

It is good advice, but it's nothing new. You probably have all the time to be able to interest readers know an important part of the growth of a popular blog. It's pretty obvious that no one will remain, if they find your blog interesting.

But how exactly do you want? How can "be of interest?"

Too much of what we write about the attention and interest is abstract. We speak of differentiation, value and triggers - all useful concepts, but you can not point to them. You can not keep your hand and say, "Give me a little differentiation." Consequently, it is difficult for your brain, what they really mean to wrap these things.

I want to change that. In recent weeks, I paid attention to things, the attention, both by myself and others, and I made a list of 21 techniques that work. It is by far not all of them safe, but should be enough to start.

First Wrong: The world is full of people trying to do the right things. It is now so widespread that many of us are bored by it himself. We long for someone who is willing to do wrong to wrong, is wrong to say. If you must have the courage to that person, you will find a lot of people, paying attention to you.

Second Be right: You can also draw attention to his right ... But only if you have more rights than others. Run a mile faster than any other to explain the issue more clearly than any other, more fun than others. The inclusion of perfection, and people will notice it.

Third Communicate what others can not: As writers, we have the ideas of the head and put on the page. Sometimes we forget how difficult it is for some people and what is valuable to us. Many people would give anything to be able to say what they mean. But they can. Therefore, they use songs, books and art to communicate. Be a producer of these things, and never lose your attention.

4th Do something: Everyone online, something important to say, but few try to do something important. If you want attention do not dare to give advice to others only, but to live that advice is. Then blog about it.

5th Surprise people: Chip and Dan Heath, authors of Made to Stick, say that to break one of the best ways to set yourself apart people take a surprising position, so the analogy bizarre, or do otherwise to the contrary as " Guess machines. " usual. While it is expected to stop and people pay attention.

6th Make people laugh: bloggers are too strict. We are so busy trying to teach, that we forget to entertain. As a result many of our readers for hotels. What is the best way to get people to wake up? Humor. Speakers are used for centuries and possibly for the audience, humor can wake up, do your readers and attention again.

7th Does an aspirin: Some of the best blog posts ever written are simple as an aspirin. The reader has a headache, you have a cure, we offer you that cures in a blog. Take care ... not so nice either hand the blog, but it cures the problem. Conclusion: do not try, as a pharmacist to act as a blogger, and you never neglect.

8th Show a woman (half) naked: Have you ever noticed that have a disproportionately high number of ads a scantily clad woman? That's because it works. It draws attention not only to men (as expected), but also for women. For some reason, almost everyone's attention is drawn on to him. Here is the proof that it works even blog posts.

9th Tell them what they are: "Who am I" is not just a question, is a universal search that most of us go for our lives to constantly define and redefine ourselves, always uncertain, whether we as truly with us. As a blogger, you can (and should) take advantage of this uncertainty. Turn your blog into something that defines their readers, like this, this and this.

10th Predicting the future: From time to time, use your experience to make a bizarre claim about the future. If you have any authority, will find the people. Imagine Brian wrote a compelling and well argued that online courses are the future business model. Oh, wait ... He did, and talk to some of the biggest names in Internet marketing is still about.

11th Let your inner dork: Many blogs are like small books, but they are informative and well organized, and put to bed with his lack of enthusiasm. If you are very well known on the web want to stop trying to sound like an all-knowing teacher and unleash the "inner idiot" in you - the part of you, this way of his trade is in love that everyone thinks that funny ... but be careful anyway. More information about dorkyness here.

12th Be brave: Most of the videos on YouTube are there to make you laugh, but among them, this is a jewel that has attracted the attention of more than 9 million people. The fact is that almost everyone has felt the foot of the accident in his neck, but very few of us react to it with courage and grace. As one of those people, and you will find the world to view.

13th Surprisingly honest: From time to time to tell the truth. Be as honest as you are afraid to click the "Publish". Be as honest as you do not know what to say in the comments. Be as honest as your lawyer advises you to do so. You'll feel better ... and people talk about you.

14th Be irreverent: Want to move people? Laugh at his God, his politics, his family - all that we value. Yes, they are offended, but think that many other people, it's funny. If you can not bear to be hated by some of the world and loved by others, then earned a blog.

15th Tell a good story: That has not been drilled into us so often that nearly contained ... except for one thing: people still do not understand. Yes, the stories to support their points solidly entertaining, appetizers, and teaching people while, but a good story can make a legend. I'm not talking about the little anecdotes that pepper the blogosphere. I'm talking about the story that follows said on his deathbed. Forget all the others. Tell me one thing.

16th Break a big story: Every time Google does something new, thousands of bloggers write about it. This is good for Google, but where's the real benefit for bloggers? The first to break the story is the only thing that counts. It gets all the traffic, links and authority. Everyone is just an echo.

17th Refutation of the best: For a long time, everyone thought it was the best, to be successful. Then came Chris Anderson and turned the world upside down with the long tail. The denial that a large number of prisoners to be true, and he did it (even more) famous. Of course, it is difficult to design a breakthrough, but if you find one that people will talk about you for years.

18th Select the perfect image: Want to do a good job better? Choose an image that expresses exactly what you mean, and place it on your message. Yes, it takes time, but the extra traffic is more than worth it.

19th Master of metaphor: Metaphors are the way we create for our readers to take our ideas. Create a strong enough and will become a road of care, what readers to your blog faster than any other technique here (except maybe the last. More about the metaphors here.

20th Create a work of art: Many bloggers put out messages as deleted chicken slaughterhouses. These things are ugly, not good, but consumption. If you want to surprise people to stop and put some real effort into your blog, creating a work of art. They are by the number of people who stay long in the memory to be amazed after they were swept from the first page.

21st Put your readers first: Yes, you are the bloggers. Yes, you're the one with talent. Yes, you work out with his tail. But no matter. The only thing that is important to your readers. He may rail against this fact during the time that you want, but always does, you will not be interesting.