The two most important words in blogging

Imagine ... by the end of this post will be a better blogger, and all he has learned two very important words, and the specific reasons why these words are so important.

In fact, the two words can be found in the preceding sentence, together with notes on their importance.

Did you catch that?

If not, read on, because all will be revealed.

The most important word is "You"

Do you think the statement compelling? If so, why?

Or the better question is, who was the first sentence is based on?

Well, we will examine this issue. Do the words "I" or "I" appeared in this position before?

It is certainly ironic that a medium commonly used as a platform must be ingested daily now highly concentrated in the unit to be effective. But if blogs are for commercial or public relations, each of the following must be deliberately aimed at the needs and desires of others.

Only readers benefit in the primary beneficiaries.

When it comes to writing good content, "You" is the most powerful word in the English language because people are interested ultimately meet their own needs. It may sound harsh, but the truth is that their readers are not really start to worry at all until he has repeatedly offered exceptional value with your blog.

But once you start taking care of you ... matter because of the wonderful things can start to occur. Things like viral buzz and customer evangelism.

The substantive content itself will be more effective by focusing moved to the player. One of the easiest ways to do this is to maximize the use of "you", and minimize or eliminate the "I" and "I".

Every time I finish writing a blog entry, check the focus. How many times have you and your references appear? And you and me?

You have the number? Buena. Now, adjust accordingly.

Try it, and you will be amazed at the results.

The other word is "Because"

One of the most important content is compelling and persuasive specificity. The more specific you are, the more credible your opinions, arguments or sales pitches.

There are many ways to be more precise in their writing. One of the best is simply to give a reason. And the transition word more effective when there is a "reason" is Because.

The power of reality, as documented by social psychologist Ellen Langer, as told by our old friend Robert Cialdini triggers the blog series. Langer conducted an experiment in which the court called in the line of a copier.

We tested three different ways of asking, and recorded the results:

Sorry, I have five pages. ¿I can use the photocopier?

60% said it was good.

Sorry, I have five pages. ¿Can I use the Xerox machine because I'm in a hurry?

94% said it was fine.

It seems that the administration of "why" of why I'm in a hurry enhanced the effectiveness of the implementation immense.

But here's the problem:

Sorry, I have five pages. ¿Can I use the Xerox machine because I have to make copies?

93% said it was good.

The trigger word "car" is so powerful that it does not matter that the "reason" was always something you expect to hear a child of four years.

Be specific in your statements, and always give a reason, especially when you want people to take action.

Not because I say so, but because it will do wonders for you